Simon Welton - Director of Entertainment

Simon has created and Executive Produced Lion formats including Officially Amazing (CBBC- RTS winning and BAFTA nominated, and now in its 7th series), Sexy Beasts (BBC Three/A&E- with format sales worldwide), Scream If You Know The Answer! (UKTV / Travel Channel) and World Series of Dating (BBC Three). He is also the Executive Producer of Horrible Histories (CBBC- multi award winning), Playing It Straight (E4), Hello Goodbye (Sky1), and the half-hour drama When Bowie Met Bolan for Sky Arts.

Simon began his career by winning a place on Planet 24’s Graduate Trainee scheme, working on Channel 4’s The Big Breakfast, where he eventually became Series Editor. He was a producer on the first series of Big Brother (Channel 4) in the UK and also served as Live Series Producer and Series Editor, and also Channel Commissioner for Big Brother’s Little Brother (Channel 4) on subsequent series. While working for Endemol, he served as Series Editor on Space Cadets (Channel 4) and Soccer Aid (ITV) and Executive Produced The Games (Channel 4) and The Match (Sky One).