In 2007 the team produced a series of interactive projects for the BBC to accompany the three month multi-channel transmission of Castaway 2007.
The Castaway website was a way for the audience to engage with the castaways and be updated on all that happened on the island.
It was a content rich experience, overhauled daily with news, video and images.
The site also had extensive background information including an interactive map of the island, articles that examined the anthropology and sociology of creating an isolated community as well as biographies and videos of the castaways.
The team also produced Castaway: Remote Control, an interactive game that allowed the audience to influence the events on the island and witness the outcome on the Castaway television programmes.
Each week a symbol was hidden in the broadcast episode that unlocked the opportunity to take control of the island.
Videos presented the choice for that week: for example, to give the castaways bottles of wine or bottles of vinegar.
The impact of these choices then appeared in the broadcast show, and the behind the scenes of their implementation was aired on the Castaway red button show Danny’s Diary (also produced by the interactive team).
Once the audience had voted they won a tile piece. At the end of 11 weeks these tiles unlocked a further game, which when cracked revealed the code to win a holiday to New Zealand.
Danny’s Diary was a daily 10” red button programme and vodcast also produced by the interactive team on location in New Zealand.
Hosted by Danny Wallace, it was a cheeky, fun insight into the castaways and life on the island which quickly developed a cult following.
After every broadcast the audience could access additional stories, footage and behind the scenes video.
A weeks worth of episodes where then looped over the weekend on BBCi.
The team also produced a 30” special for BBC Three - Castaway: Best of Danny’s Diary.